
2004年8月,元大京華以Microsoft .NET自行開發「Yeswin 越是贏」網路下單系統,原先預估至 2005 年底,可以佔元大京華證券電子交易業績的 30% 以上,沒料到這套系統上市一星期,下單金額就突破3億元、人數超過8百人、占元大京華電子交易金額的7.5%。
單是11月份,Yeswin的下單金額就有430億,成交200億,Yeswin上線4個月,交易金額就已經佔了元大京華電子交易量的四成。元大京華證券執行副總林武田一臉笑意:「這個交易量等於是30家營業據點的交易額,我們提前了14個月,達成業績目標,這個成果的確讓人嚇一跳!」
元大京華「Yeswin 越是贏」客戶從零到目前的蓬勃熱絡,雖然超乎元大京華的預期,但Yeswin這麼受投資人歡迎,還是有脈絡可尋。
網路下單系統,首重穩定、快速、安全,好用
網路下單熱潮擋不住,鄰近的韓國早已發展出全國通用的 HTS(Home Trading System)網路下單系統,由於台韓兩地證券市場有諸多相似之處,元大京華先是派專人到韓國,觀摩韓國Good Morning證券自行開發的Goodi系統,林武田指出,韓國的HTS沿用了很多美國系統的優點,既然找到了源頭,當然得繼續追下去,元大再派人到美國取經,最後決定綜合美、韓系統的優點,自行開發出符合國人需要的「Yeswin越是贏」交易系統。
「投資人很實在,他們要的不是超炫的科技,網路下單系統,最重要的還是要穩定、快速、安全;要容易操作,簡單、好用!」林武田說,投資人不一定都很懂電腦,像美國的網路下單都是用Windows系統,投資人很輕易就可以用滑鼠下單。
為了確保系統的穩定、安全、快速,元大京華用Window Server串連總行與全省分行的300多部伺服器,並在.NET的相關平台上開發出真正符合投資人需求的網路下單系統,元大京華找來全省第一線的營業員成立諮詢小組,找懂網路的人??來談客戶的需求,再綜合這些意見開發Yeswin。
動員全省千名第一線營業員及客戶先試用
「Yeswin測試版完成,我們要求全省每家分行各指派10位營業員試用,進行測試,一發現哪裡不好用,那裡有問題,立刻就改。」林武田說,過了營業員這一關,元大京華再請各分行列出推薦試用客戶名單,在系統正式上線前,先邀前全省1千位客戶試用。
「我們最在意的就是系統的穩定、快速、安全!」林武田說,元大反覆的做系統的壓力測試,讓全省1千多人同時上線,再用程式讓幾千筆資料瞬間上線,測試系統的穩定性及資料傳輸的速度,Windows Server 2003的作業環境展現了高度的可靠性及安全性,充分顯示了企業級的應用要求。
現在每天有上萬人使用「Yeswin 越是贏」網路下單系統,每天有10幾億的金額在線上成交,投資人從網路下單到資料送至證交所,花費的時間不超過1秒鐘。林武田說,從Yeswin上線到現在,系統流暢穩定的表現,可說是無懈可擊。
「Yeswin 越是贏」網路下單系統,可讓使用者在個人電腦上執行應用程式,並提供4個虛擬桌面,可進行多視窗、多螢幕操作,透過簡單的拖拉動作、直覺式的思考邏輯,將網路下單介面客製化為自己喜愛的操作介面,而獨特的多視窗畫面,也比使用傳統單頁的瀏覽介面來的方便。
Yeswin同時提供快速圖示工具列、選擇權分析指標、即時報價、證期選三合一自選股、跑馬燈線上提示、到價警示功能等許多強大功能。由於支援多視窗多螢幕顯示,符合了專業投資人、法人的看盤習慣,可利用多螢幕掌握即時資訊,配合快速下單,達到操作獲利的目的。
Yeswin好到讓客戶捨不得不用網路下單
「我們要讓Yeswin好到讓客戶捨不得離開,好到一定要用Yeswin下單,」林武田說,為了知道客戶使用Yeswin是否順手,電子商務部服務人員經常直接拜訪客戶,其中有一位投資金額上億的客戶,試用後就寫了一張洋洋灑灑的書面意見給客服人員。
「大戶下單都要搶時間差,他們不要點3下滑鼠,要點2下就可以下單。」林武田說,為了做到最好,Yeswin上線不到4個月,已經修改,增加了1百多項新功能,幾乎是做到滿足每一個不同投資人的個別客製化需求,在.NET程式開發環境裡進行這些客製化的修改非常容易,相關的工具提供了很大的彈性,也節省了相當多的開發成本。
Yeswin讓一般小投資人或是專業使用者都能很快上手,就算對電腦操作不熟悉,使用系統預設的3組標準畫面,也可以很簡單就獲得所需的資訊。「Yeswin好用到連阿嬤,都可以用單指下單,」林武田說,Yeswin有快速下單版,只要在理財機上點一下,就可以下單,簡單到任何人都可以做投資。
9 位開發人員,從原本對於.NET完全不熟悉,一切從零開始,卻僅僅花了 6 個月,就在台灣微軟的協助下,自行開發完成Yeswin,省下了如果購買韓國HTS軟體需要付出的300萬美金。林武田說,元大京華很樂意跟國內的券商分享這套網路下單系統,畢竟把網路下單市場的大餅做大,對所有券商都是大利多,也可讓投資人輕鬆、快捷的使用網路投資理財。
3 意見:
='Brand New News From The Timber Industry!!'=
========Latest Profile==========
Energy & Asset Technology, Inc. (EGTY)
Current Price $0.15
================================
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===============
"BREAKING NEWS"
===============
-Energy and Asset Technology, Inc. (EGTY) owns a global license to market
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Deltic Timber Corp. currently trades at over $38.00 a share with about $153 Million in revenues.
As the reputation and demand for the Global Cedar tree continues to grow around the world
EGTY believes additional multi-million dollar agreements will be forthcoming. The Global Cedar nursery has produced
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Inquiries from the governments of Brazil and Ecuador are also being evaluated.
Conclusion:
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All statements made are our express opinion only and should be treated as such.
We may own, take position and sell any securities mentioned at any time. Any statements that express or involve discussions with respect
to predictions, goals, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance are
not statements of historical fact and may be "forward, looking
statements." forward, looking statements are based on expectations, estimates
and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results
or events to differ materially from those presently anticipated. This newsletter was paid $3,000 from third party (IR Marketing).
Forward,|ooking statements in this action may be identified through the use of words such as: "projects", "foresee", "expects". in compliance with Se'ction 17. {b), we disclose the holding of EGTY shares prior to the publication of this report. Be aware of an inherent conflict of interest resulting from such holdings due to our intent to profit from the liquidation of these shares. Shares may be sold at any time, even after positive statements have been made regarding the above company. Since we own shares, there is an inherent conflict of interest in our statements and opinions. Readers of this publication are cautioned not to place undue reliance on forward,looking statements, which are based on certain assumptions and expectations involving various risks and uncertainties that could cause results to
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張貼意見